SHEM PARONELLI is a leather goods and accessories brand established in 2009 by the uber-talented designer Shem Ezemma who had a background in Psychology, image consultancy and cloth design before delving into the world of leather goods.
The brand was born out of a niche discovery for an African luxury leather ware label with world class standards for the discerning clients.
Exotic leather, extensive craftsmanship and elegant simplicity with architectural precision are the key elements of the brand. Hence, the Paronelli brand is where contemporary classic style meets African inspiration and the heritage of African arts and craftsmanship.
The Shem Paronelli pieces are entirely handmade by the designer and his team of skilled artisans in the hearts of Africa using exotic leather such as python skin,crocodile skin, ostrich skin, stingray etc. sourced and hand-picked from the best tannery and leather markets from around the world.
The brand has a high command of clientele and fans both locally and internationally who either own one-off pieces from the brand or a few of their limited edition creations.
Some of the brands designs have been featured in international fashion editorials such as FAB magazine, Elan, Complete Fashion among other online fashion portals.
A key aspect to the Shem Paronelli allure is the labels exclusivity. The brand is consciously avoiding mass production and over-exposure. And maintains a high level of quality control at all stages of construction under the purview of the designer himself. This is why their clientele list is ever growing. Owning a Shem Paronelli handmade piece is often liken to owning a rare piece of art.
Shem Paronelli is dedicated to the craft of luxury.